It reportedly sold an estimated 12 million pairs in 2005 alone. This classic silhouette is sold in five different styles-low, mid, super low, high, and super high-but the difficult to clean low white-on-white is the best-seller. It’s engraved with the inscription AF-1, which is a reference to the official air traffic control sign of a US Air Force aircraft that carries the President of the United States. Its key feature is the small medallion secured to the bottom of the laces. Nike Air Force 1, $119 – $150 at Farfetch and Nikeįirst introduced in 1982, Air Force 1 is the first basketball shoe to use Nike Air technology. Check them out and let us know which one you would cop. In case you want to add another pair of Nike shoes to your closet, we’ve gathered a list of some of Nike’s most notable shoe designs below. The brand has produced timeless sneaker designs that can be used for sports, casual wear, and other recreational activities. Nike is undeniably one of the most popular shoe brands in terms of sports fashion. Mark Wahlberg’s feet in Air Jordan sneakers with Michael Jordan’s name and world-renowned “Jumpman” silhouette (Credit: WENN) Forbes reported in May 2020 that Nike has paid the former basketball player an estimated $1.3 billion since they signed the deal with him in 1984. Their collaboration resulted in the launch of the Air Jordan line of sneakers, which now has 33 flagship models. One of their most successful endorsements has been with Michael Jordan. Their use of emotional branding and celebrity endorsers have made them the brand they are today.
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The company then invested in marketing, with a series of TV and print advertisements. Carolyn charged a mere $35 for the logo, which has remained unchanged up until today.Īmare Stoudemire showcases a sampling of his very own shoe collection including the new Nike Air Max Sweep at Foot Locker Store in New York City on Octo(Credit: WENN)īy 1980, Nike’s share of the US athletic footwear market reached 50%. She made the Swoosh logo, which stands for speed, while its shape is inspired by the wing of the Greek goddess Nike. The company then hired Carolyn Davidson, a graphic design student, to create a logo for their new brand. It was named after the Greek goddess of victory.
It initially operated as a distributor for Japanese shoemaker Onitsuka Tiger, but by 1971, the company decided to launch its own footwear line, which was rebranded as Nike. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight.
Their iconic Swoosh logo has also become one of the most recognized and counterfeited brand logos of all time. Take, for example, Nike.įrom their small beginning in Oregon, Nike has grown into the world’s largest athletic footwear and apparel manufacturer, with a brand value of $29.6 billion in 2017. They were originally invented for athletics purposes, but they eventually turned into a fashion statement.īut while shoe designs are changing, there are shoe brands and styles that will always remain iconic. Design and function-wise, sneakers have indeed changed a lot over the years. Just like fashion trends, sneaker styles are also constantly evolving.
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